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Häagen-Dazs celebrates International Women’s Day by renaming ice cream flavours in honour of trailblazing Arab women

Ice cream juggernaut Häagen-Dazs recently launched new IWD campaign, ‘Women Who Don’t Hold Back’ to celebrate the work and careers of four Arab women. They include Nayla Al Khaja, the United Arab Emirates’ first female director; Raha Moharrak, the first Saudi woman to climb Mount Everest; Maz Hakim, the presenter of Virgin Radio Dubai; and Yasmin Yousri, a three-times cancer survivor, style coach and art director respectively.

“These women have shattered glass ceilings, looked beyond life-threatening illness, scaled even the world’s highest peak and taken a passion project to one of the world’s leading fashion houses,” says Häagen-Dazs Global Brand Director Michelle Odland.

The campaign is also calling on UAE customers, who can purchase the flavours at discounted rates until 21 March, to nominate other leading women who have inspired them to achieve their goals. And the brand promises to rename ‘Cookies and Cream’ and ‘Vanilla Caramel Brownie’ after the selected winners.

Ali Shaikh General Manager, Middle East & Africa from General Mills (the food company that owns Häagen-Dazs), says: “The campaign is a call to women everywhere to use these inspirational stories as a springboard to pursue their own goals.”

Whering, for when you want to shop your own wardrobe

Ex-banker Bianca Rangecroft is the founder of Whering – launched in 2020 to catalogue your wardrobe and offer outfit suggestions for when you feel like you’ve got nothing to wear. Just like Cher’s computer app in Clueless.

Discover here.

Prada is safeguarding education for girls in partnership with UNESCO

Italian fashion Prada is partnering with UNESCO to back its ‘Keeping Girls in the Picture’ campaign which aims to keep girls connected in and through education. Prada helped fund the initiative with money raised from recent Sotheby’s auction ‘Tools of Memory,’ where the brand sold covetable Fall/Winter 2020 fashion items, photographic prints, show invitations, and pieces drawn from the runway décor.

Read more here.

VF Corporation have announced a year-long design and education apprenticeship

VF Corporation, a parent company to Timberland, Vans, The North Face and more, recently announced the launch of a new year-long design apprenticeship to help give Black, Indigenous and People of Color (BIPOC) students the chance to learn, create, and build a career in the footwear industry. The initiative, called DiverCity x DESIGN, is in partnership with PENSOLE, a Portland based footwear design academy. Top performing students will be mentored by professional designers and take part in cultural experiences at each of the brand’s headquarter cities.

Students can apply here.