Privacy Policy

Edit Her takes the privacy of its users extremely seriously, and we want to be clear about how we manage and protect your personal data.

By visiting Edit Her and/or using any of our related services, you are agreeing to the terms outlined in our Privacy Policy and our Terms & Conditions which can be found here.

Who are we?

Edit Her (‘we’ or ‘us’) collects, uses and stores certain personal information about you. When we do so, we are regulated under the General Data Protection Regulation, and we are responsible as a ‘controller’ of that personal information for the purposes of those laws.

The personal information we collect and use

a. Personal information you provide to use

The types of personal information we collect about you are as follows:

Contact details: first and last name, email, phone number, shipping and billing address.

Financial details: payment/bank account details when making purchases.

Usage data: such as browsing behaviour and patterns; personal data collected through cookies; data used for analytical purposes, including traffic, location and communication.

Information collected from third parties.

Some examples of when we collect this information include:

When you visit our website.
When you create an account with us.
When signing up to our newsletters.
When making purchases.
When entering our competitions.
When in contact with us via email and other online communication, as well as via postal address and over the phone.
When interacting with our social media channels and using third party applications.
When attending our events.
When requesting and receiving information.
When taking part in market research.
When completing surveys and providing feedback.

b. Personal information from other sources

We may receive information about you from other sources. Example of this information include the following:

Browsing preferences, site engagement, location and personal data through cookies.

We will add this information we hold about you for the following purposes:

To help us identify user browsing behaviour and patterns; preferences; brand engagement; usage of products and services; user demographics and spending habits. This is in order to manage our relationship with Edit Her readers, enhance user experience and help strategise marketing content.

c. Sensitive personal information

Sensitive personal information relates to the following:

Your genetic data
Your biometric data
Your ethnic origin
Your political opinions
Your religious beliefs
Whether you belong to a trade union
Your physical or mental health or condition
Your sexual orientation
Whether you have committed a criminal offence

We may request that you provide sensitive information, but if we do, we will in every instance explain why we are requesting it and how we intent to use it. We will only collect your sensitive personal information with your explicit consent.

Some examples of when we may request sensitive personal information include:

When featuring on our website
When involved in market research
When engaging with us online and/or offline

d. Personal information you provide about third parties

If you give us information about another person, you confirm that the other person has appointed you to act on their behalf and agreed that you:

Shall consent on their behalf to the processing of their personal data.
Shall receive any data protection notices on their behalf.
Shall consent on their behalf to the transfer of their personal data abroad.
Shall consent on their behalf to the processing of their sensitive personal data.

e. Monitoring and recording communications

We may monitor communications such as emails and telephone calls for the following purposes:

When recording verbal, visual and written content for our website that involves readers/users.

f. Cookies and similar technologies

Cookies is a small text file which is placed onto your computer or electronic device when you access our website. Similar technologies include web beacons, action tags, local shared objects (‘flash cookies’) and single-pixel gifs. Such technologies can be used to track users’ activity, and to store information about them. We use these cookies and/or similar technologies on this website.

It should be noted that, in some cases, our cookies or similar technologies may be owned and controlled by third parties who will also collect personal information about you.

The following examples illustrate how we may use cookies to monitor and/or collect the following information:

We use cookies to understand and analyse how our users engage with our website, and to find out about their preferences. This is to improve overall user experience and make it personal to each user.

When visiting Edit Her, you consent to our use of cookies. If you do not, cookies will not be used. Thereafter you can opt out of using cookies at any time or you can set your browser not to accept cookies. The websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on cookies, generally, visit www.aboutcookies.org or www.allaboutcookies.org.

How we use your personal information

We collect information about our users for the following purposes:

The personal data we collect could be used for brand engagement analysis, consumer behaviour, shopping preferences and to facilitate user experience strategies.

How is your information shared?

We may share your information with:

Law enforcement agencies in connection with any investigation to help prevent unlawful activity.

We will not share your personal information with any third parties.

We would like to send you information about products, services, offers, competitions and our business which may be of interest to you. Such information could be sent by post, electronically or in person when holding events.

We will ask whether you would like us to send you marketing messages after providing relevant contact information (i.e. signing up to our newsletter, making a purchase, entering a competition etc.). If you do opt in to receive such marketing from us, you can opt out at any time.

Reasons we can collection and use your personal information

We rely on the following as the lawful basis on which we collect and use your personal information:

(1). Consent

(2). Legitimate interests

The basis upon which we process your sensitive information (i.e. special category as defined in the GDPR) is:

(1). The explicit consent of users.

Keeping your information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We will also use technological and organisational measures to keep your information secure. These measures may include the following examples:

All data is stored on secure servers.

Payment details are encrypted using SSL.

We also have procedures in place to deal with any suspected data security breach.

What rights do you have?

Under the General Data Protection Regulation, you have a number of important rights free of charge. In summary, those include rights to:

Fair processing of information and transparency over how we use your personal information
Access to your personal information and to certain other supplementary information that this privacy policy is already designed to address.
Require us to correct any mistakes in your information which we hold.
Require us to correct any mistakes in your information concerning you in certain situations.
Receive personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format, and have the right to transmit that data to a third party in certain situations.
Object at any time to processing of personal information concerning you for direct marketing
Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you.
Object in certain other situations to our continued processing of your personal information
Otherwise restrict our processing of your personal information in certain circumstances
Claim compensation for damages caused by our breach of any data protection laws.

For further information on each of these rights, including the circumstances in which they apply, see the guidance notes from the UK Information Commissioner’s Office (ICO) on individual’s rights under the General Date Protection Regulations.

If you would like to exercise any of these rights please:

Email, call or write to us

Changes to the privacy policy

This privacy policy was published on 15 February 2021 and last updated on 15 February 2021.

We may change this privacy policy, so you should check this policy occasionally, in case of any updates. We will also attempt to notify users of any changes by email (if they’ve opted in to being contacted that way) and on our Privacy Policy page.

If you have any queries regarding this policy or the information we hold about you, please contact [email protected]