ANINE BING x Dress for Success

In celebration of International Women’s Day, ANINE BING amplifies its long-standing global partnership with Dress for Success. The non-profit organisation empowers women to achieve economic independence by providing a network of support, professional clothing and development tools to help them thrive.

The Dress for Success ‘Your Hour, Her Power’ campaign will run throughout the month of March, promoting women’s empowerment, diversity, equity, and inclusion. It’s an initiative encouraging individuals to donate one hour of their pay to help support the financial independence of the underserved women in the community.

ANINE BING will donate one hour of pay for all of its staff globally to the Dress for Success organisation, as well as launch a social media campaign in honour of ‘Your Hour, Her Power’. This will involve women devotees of the ANINE BING brand sharing a look via social media which makes them feel empowered, strong and confident. It’s a way of encouraging their female followers to be a part of this incentive that supports women worldwide.

Edit Her notes

• The ANINE BING x Dress for Success partnership started in 2020
• ANINE BING previously collaborated with Dress for Success for its #DFSPowerPieces campaign, where the brand donated a blazer each time one was purchased throughout the month of December, both in store and online.
• Dress for Success’ ‘Your Hour, Her Power’ launches on International Women’s Day and will run throughout the month.
• The social media campaign can be seen by searching #EmpoweredbyANINEBING